I just stopped in at a Panera for lunch after not visiting there for several months. When I got to the front of the line, I remembered that I always struggle to order from their menu.
At first, I thought my ordering challenges were probably just me. But then I heard the person next to me ask the clerk if they constantly change their menu.
Of course they changed their menu.
Changing their menu helps them keep up with industry trends. It helps them adjust to seasonal demands. Menu changes help them hide pricing fluctuations.
Most importantly, menu changes allow them to constantly tweak their sales process.
Sure, product lineup changes can upset your customers because people don't always respond well to change. But change is essential for growth and sustainability of our businesses.
So, when was the last time you changed your "menu?"
Action Item: Change one thing about your product lineup today.
My Action: I changed the format of my blog posts. What do you think?